Wednesday, March 24, 2010

Contempt of Court 1971

Contempt of Court (1971):- One of the reasonable restriction as provided in the article 19 (2) on the exercise of the right to freedom of speech and expression, which include the freedom of the press guarantee under 19 (1) (a) in contempt of court. Contempt of court may be both civil and criminal.

Wednesday, March 17, 2010

Unique Selling Proposition

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands.

Wednesday, March 3, 2010

Advertising Objectives

Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually strives to achieve one of four advertising objectives: trial, continuity, brand switching, and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle.

Wednesday, February 24, 2010

Functions of Mass Media

Almost everyone gets his or her information about world, national, and local affairs from the mass media. This fact gives both print and electronic media important functions that include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization.